Why Advertise with TravelActive.com?

People wanting to travel are coming to the TravelActive.com website. They are researching destinations, using the vacation special search engine and locating their local travel agencies. TravelActive.com website visitors are a distinct target audience: they are travel consumers looking for travel ideas, searching for vacation specials, and wanting to purchase with a local travel agent.

Travel agents across Canada are also using the TravelActive.com system. They use their customized webpages and their password-protected 'Agency Login Manager' and they receive monthly mail-outs from TravelActive.com. Most importantly, they help clients, who are referred by TravelActive.com, with their travel requests.

Advertising with TravelActive.com has many benefits because we connect travel purchasers with travel sellers. The audience, primarily Canadian, is specifically interested in travel and will purchase that travel through a travel agency.

Advertising efforts are directed to Canada-wide travel consumers and travel agents.

What are Feature Destinations?

Feature Destinations are weekly columns about worldwide destinations, attractions, locations, venues, or other points of interest. They are aimed at travellers looking for vacation ideas and they serve to spark interest and imagination.

Why advertise with a Feature Destination?

As opposed to limited ad space, where you might be restricted to a button or an icon, we can delve deeper into your destination, attraction, location, venue or other point of interest with the Feature Destination.

Using the written word, along with photos and links, Feature Destinations can entice readers, can reveal hidden charms and secrets, and can truly capture the essence of a place. Your Feature Destination can be read by the approximately 25,000 unique visitors (and growing) to the TravelActive.com website. Visitors to the TravelActive.com website are travel consumers searching for vacation specials and researching destinations.

About Feature Destination Advertisements

I. Pricing
The cost of the Feature Destination is $200 CAD.
* If entire written content is supplied by advertiser, cost per Feature Destination = $150 CAD.

II. Placement
Feature Destination advertisements appear once a week in the following:

Placement Length of Time
Prominent placement in Travel Guide section, TravelActive.com website 1 week
Prominent placement in Travel Guide section, travel agency websites 1 week
Archived in Travel Guide section, TravelActive.com website 6 months
Archived in Travel Guide section, travel agency websites 6 months

Note: You can also have a Feature Destination placed in our monthly consumer and travel agent e-newsletters

a) Pricing
The cost of the Feature Destination (with e-newsletter placement) is $500 CAD.
* If entire written content is supplied by advertiser, cost per Feature Destination (with e-newsletter placement) = $400CAD.

b) Placement
The Feature Destination advertisements (with e-newsletter placement) appear at the beginning of each month in the e-newletters and on the TravelActive.com websites:

Placement Length of Time
Consumer e-Newsletter 1 month
Travel Agent e-Newsletter 1 month
Prominent placement in Travel Guide section, TravelActive.com website 1 week
Prominent placement in Travel Guide section, travel agency websites 1 week
Archived in Travel Guide section, TravelActive.com website 6 months
Archived in Travel Guide section, travel agency websites 6 months

c) Readership of e-Newsletter
The Feature Destination advertisement (with e-newsletter placement) can be included in both the travel consumer and the travel agent e-newsletter. Our recipient list is increasing as we sign on new travel agencies Canada-wide and market TravelActive.com to greater numbers of travel consumers. The consumer e-newsletter is read by 2,000 travel consumers and the agent e-newsletter is read by hundreds of travel agents across Canada. E-newsletter recipients are mostly located in Canada, with some in the U.S.

III. Length
Pricing is determined by Feature Destination advertisement, not by number of words. Each Feature Destination Advertisement is guaranteed to be 400 words but can range up to 600 words.

IV. Photos/Graphics
Each Feature Destination advertisement can be accompanied by up to two (2) photos/graphics. Photos/graphics can include pictures of destination, attraction, location, venue, etc. and/or logo of destination attraction, location, venue, etc. Photos/graphics must be sent by file (JPG or GIF).

V. Links
The Feature Destination advertisement allows for a placement of up to two (2) links to generate click-through traffic to advertiser's destination, attraction, location, venue, etc. website.

VI. Method of Payment
Payment for the Feature Destination advertisement can be made by certified cheque, bank draft or money order.

VII. Deadline for Payment and Material

· Payment must be received two (2) weeks prior to publication date.
· Content for inclusion in Feature Destination advertisements (ie. facts, links, etc.) due two (2) weeks prior to publication date.
· Photo/Graphic files must be submitted one (1) week prior to publication date.
· If entire written content is to be supplied, it must be received one (1) week prior to publication date.

With Feature Destinations, you supply the information you wish to have included and the editorial staff at TravelActive.com takes care of the rest.

For more information on Feature Destination advertisements or other forms of advertising with TravelActive.com, please call 1-800-477-7123 or email advertising@travelactive.com